- Being big doesn’t protect anyone,” Paul Purcell argues. “All bigness does is create scale—it doesn’t mean you’re good. You need to be good at what you do. It is all about, are you doing a good job for the client and adding value?
- But it isn’t about bigness. Many businesses got big just for the sake of getting big. This gives their CEO and investors a kick!
- We don’t want to be big, we want to be good. Scale alone simply does not work.
- Heffernan, Margaret. “A Bigger Prize.”