Entrepreneurship is the contrarian perception, creation, and capture of extra ordinary value.
To create and capture that extraordinary value, you must see or sense value in things that many other people see as worthless, impossible, or stupid.
From the book, Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value by Daniel Isenberg
It’s all about uniqueness. It’s all about resolving the problem alone. The worth is created by the entrepreneur, first in his mindset and then delivering to paying customers. This process is natural (organic) and should be enjoyed.