It is easy to get caught up with the final result we imagine—the innovation—and believe it ought to be recognizable as such during the process.
I call it the curse of innovation because it distracts you from everything you need to learn to drive your hunch to become a solution to a problem—it distracts you from innovating.
Instead, it urges you to rush to productize your fragile hunch when, in fact, what you might need to do is accept that while your hunch may be correct, your first idea of how to materialize it is most likely wrong. And this is just as well, because you will improve only as you learn more!
From the book, Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong by Luis Perez-Breva