If you have a B2B product, it’s cheaper , easier and more effective for you to write your own LinkedIn posts to display the benefits of your product.
You demonstrate your domain expertise and position yourself as a thought leader.
This allows you to attract inbound interest from the decision makes, rather than hire a salesperson who makes you waste tons of money on ” optimized ads ” for Google Ad campaigns !
Yes, I know all digital marketing experts are going to gang up on me, but they have a vested interest in selling their services – I don’t !
No one trusts ads anyways, so why waste money on them ?