How to select a real world problem – an entrepreneur’s guide

There are three things about the kinds of problems innovations solve.

They are: • solvable: At least one solution to the problem exists, and probably more.

• recognizable: The problem, the solution, or what the solution must achieve can be made tangible.

• verifiable: There is a way to decide whether a solution indeed solves the problem.

If you want to find the right answer , you first need to learn to ask the right question!

From the book, Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong by Luis Perez-Breva

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