As a founder, have you ever used story-telling to launch a product, sell a service or simply connect with your core audience?
If not, you’re overlooking one of the easiest ways to position yourself as an authority in your market, and also improve your organic reach and conversion rates.
Why?
Because carefully crafted story-telling is at the heart of every effective marketing campaign and forms the foundation of every successful brand.
A story that resonates with your market will unite your brand with its audience and demonstrate your commitment to providing value. It will also show your market that you understand their concerns, fears, and desires.
With a story entwined throughout your product launch, and within your branding itself, you’ll be able to better connect with your audience because you’re showing them why your brand even exists and how it was created to help them.
And that’s really powerful stuff!
Over the next few posts, we’ll take a close look at the different storytelling techniques so that you can determine what will work best for your brand, or your next product launch. We’ll tear open the lid on some of the most effective storytelling strategies that will help you connect with your audience while furthering brand awareness.
There’s another important reason to turn to storytelling when building your business:
“Storytelling can also help you find your voice, and stand out in the market because it gives your audience a new perspective, a closer look into the workings of your business, and how your products or services are designed to help them.”
It lays out the origin of your business and explains how you’re able to help them move to the next level in life or in their own business.
Because let’s make one thing clear:
“Storytelling in marketing isn’t about you. It’s about your customer!”
Even when you weave personal stories into your marketing campaigns, the purpose is to highlight the benefits that your audience will gain access to when choosing your brand above all others. Storytelling can also be an effective way of identifying a problem in your niche and then offering a simple solution throughout your story.
There are so many ways you can effectively use storytelling to penetrate a new niche, connect with an audience, stand out from the crowd and subsequently, blow the competition out of the water.
Are you excited? You should be!
Today, we’d like you to kick-start the information-gathering phase. This is where you take some time to analyze your brand so you can determine a relevant storyline for your launch.
You’ll need to take a step back so you can gain insight into how your audience will likely see your brand, not how you know it to be. This isn’t always easy because of your connection with your products and services.
Begin by writing down a short one-pager relating to:
a) Your brand’s purpose: Why it exists. How it began
b) Your brand’s influence: What you bring to the table
c) Your brand’s problem-solving: How you bring solutions to your market
These questions will help shape your storytelling strategy and make it easier for you to create the foundation for your marketing & launch campaigns.
In the coming post, we’ll take a look at the 3 types of storytelling that will help you skyrocket sales, maximize exposure and stand out even in the most crowded markets.